We like to think we’re too innately savvy to pay for someone’s fashion tips, but there definitely have been times when a little bit of advice wouldn’t have gone amiss. Sometimes friends can be too nice no matter what we put in front of them, or don’t really ‘get’ our style anyway (feather shoes have drawn gasps of horror before.) So where to go when the moment strikes?

French Connection it seems. The brand have recently launched the first online shopping boutique on YouTube- cleverly named ‘Youtique.’ Television presenter and stylist Louise Roe fronts a whole host of short videos, dealing with everything from being fashionable at work with the right dresses, to how to approach a winter wedding (plus one amusing clip of a model ‘smashing’ her guitar, again appropriate outfit features.) Crucially, all the items featured are available to buy at the end of the video. It’s easily accessible styling tips packed in to our usual online browsing- effortless.